How to Price Products and Services for Your Small Business

One of the hardest business decisions an entrepreneur can face is determining the price to charge for their products or services. You clearly want to be able to make a profit but you also don't want to charge too much. CB&S Bank has created this helpful guide to assist you in pricing your products or services.

1. Analyze Your Costs—It is important to consider the costs involved in providing your business services when attempting to set your prices. Take into consideration the time that is invested into providing these services, the cost of any materials that may be used, cost of labor, and any overhead costs you may have, as well.
2. Look at Your Competitors—While you are trying to determine your own prices, it may prove to be helpful to look at your competitors' prices. Of course, do not set your prices based on your competitors but it may be helpful to get a good idea of what other companies charge for similar services.
3. Research Different Pricing Models—There are different pricing models that business owners can use to create their pricing for their specific products and services. Take some time to research the different pricing models and choose the one that works best for you.